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JOICO mermaid blue

Regular price $8.00

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Joico Color Intensity provides ultra pigmented color that is rich, intense and long-lasting. The semi-permanent formula is enriched with kukui oil and Quadramine complex to nourish, smooth and optimize shine.


  • Vibrant, long-lasting color
  • Hydrating formula
  • Gives shine
  • Doesn't require peroxide


  • Apply to clean, dry hair 1/4 inch (1/2 cm) from scalp
  • Process for 20 minutes
  • For maximum vibrancy: pre-lighten hair prior to application
  • For improved longevity: process with heat
  • Rinse well
  • Clear Mixer allows you to control the intensity, enabling you to create any shade imaginable
  • Customize your own tones by mixing the different hair colors together, going from pastel to dark colors


  • Do I need a peroxide with this product?
  • No, this semi-permanent hair color should be used alone.
  • What is the average duration of this hair color?
  • Color Intensity fades after about 15 shampoos.
  • Will this product damage my hair?
  • No, its formula is enriched with kui-kui oil and Quadramine Complex to hydrate and provide a healthy shine.

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